golf + signage + newt = my life
I can't link you to tyhis, because it's behind a firewall. so here's the blather in full. I think it doesn't really need much commentary......notice they use the word signage. Signage. That's a joke word, right? like the way my daughter always call wet "wetness," and dirt "dirtiness?"
From our marketing leader:
The lessons of golf are the lessons of life.
Connected Thinking is about living our values.
Stay focused on the shot in front of you... Think through your shot before you take it... Act with integrity and play fair. These are some of the lessons we learn from the game of golf. And, these same lessons and values apply to other aspects in life, including the world of business. That's why we're particularly proud of our long-standing relationship with the PGA TOUR, which exemplifies the values THE FIRM stands for: Excellence, Leadership, and Teamwork.This weekend, we will continue our ongoing affiliation with the PGA TOUR through our partnership with THE PLAYERS Championship golf tournament, which will be held in Ponte Vedra Beach, Florida this Thursday through Sunday. The tournament is often considered the "fifth major" of golf and attracts many of the game’s top professionals. Our Firm will be prominently associated with the tournament through advertising in all tournament publications, as well as on-course signage. Approximately 50 senior executives from our top clients will be our guests at the tournament this weekend. In addition to networking with their business peers and enjoying the world-class golf experience, our clients will also participate in our 4th Annual Executive Forum to discuss issues facing Corporate America. A highlight of our Executive Forum will be our Keynote Speaker, Newt Gingrich. In conjunction with our partnership with THE PLAYERS Championship, the following advertisement about the life lessons golf teaches and our support of The First Tee will run in a special section in USA Today on Thursday, March 23:The First Tee is a World Golf Foundation initiative dedicated to providing young people of all backgrounds an opportunity to develop, through golf and character education, life-enhancing values such as honesty, integrity and sportsmanship. For a third year, we has invited The First Tee Scholars, who are students with outstanding academic performance, community involvement, and leadership qualities, to join us and our clients at our Executive Forum.During THE PLAYERS Championship on Saturday and Sunday, which will be broadcast on NBC television (check your local listings), we will also premiere our new series of television commercials, which also highlight our support of The First Tee. In addition to our PGA TOUR golf activities this weekend, we are also continuing our successful partnership with the Jane Blalock Company (JBC) in sponsoring the LPGA Golf Clinics for Women. Again this year, THE FIRM and JBC will sponsor clinics in 15 major markets around the country, which provide women with the opportunity to improve their golf skills and learn how to use the game of golf to enhance business relationships.We are proud of our association with all of these organizations, the values we share, and, in particular, the activities that use the life lessons that golf teaches to help empower so many people. As always, I look forward to your feedback.
From our marketing leader:
The lessons of golf are the lessons of life.
Connected Thinking is about living our values.
Stay focused on the shot in front of you... Think through your shot before you take it... Act with integrity and play fair. These are some of the lessons we learn from the game of golf. And, these same lessons and values apply to other aspects in life, including the world of business. That's why we're particularly proud of our long-standing relationship with the PGA TOUR, which exemplifies the values THE FIRM stands for: Excellence, Leadership, and Teamwork.This weekend, we will continue our ongoing affiliation with the PGA TOUR through our partnership with THE PLAYERS Championship golf tournament, which will be held in Ponte Vedra Beach, Florida this Thursday through Sunday. The tournament is often considered the "fifth major" of golf and attracts many of the game’s top professionals. Our Firm will be prominently associated with the tournament through advertising in all tournament publications, as well as on-course signage. Approximately 50 senior executives from our top clients will be our guests at the tournament this weekend. In addition to networking with their business peers and enjoying the world-class golf experience, our clients will also participate in our 4th Annual Executive Forum to discuss issues facing Corporate America. A highlight of our Executive Forum will be our Keynote Speaker, Newt Gingrich. In conjunction with our partnership with THE PLAYERS Championship, the following advertisement about the life lessons golf teaches and our support of The First Tee will run in a special section in USA Today on Thursday, March 23:The First Tee is a World Golf Foundation initiative dedicated to providing young people of all backgrounds an opportunity to develop, through golf and character education, life-enhancing values such as honesty, integrity and sportsmanship. For a third year, we has invited The First Tee Scholars, who are students with outstanding academic performance, community involvement, and leadership qualities, to join us and our clients at our Executive Forum.During THE PLAYERS Championship on Saturday and Sunday, which will be broadcast on NBC television (check your local listings), we will also premiere our new series of television commercials, which also highlight our support of The First Tee. In addition to our PGA TOUR golf activities this weekend, we are also continuing our successful partnership with the Jane Blalock Company (JBC) in sponsoring the LPGA Golf Clinics for Women. Again this year, THE FIRM and JBC will sponsor clinics in 15 major markets around the country, which provide women with the opportunity to improve their golf skills and learn how to use the game of golf to enhance business relationships.We are proud of our association with all of these organizations, the values we share, and, in particular, the activities that use the life lessons that golf teaches to help empower so many people. As always, I look forward to your feedback.
posted by fend for yourself at 3:54 PM
1 Comments:
I wanted to comment earlier in the week, but Blogspot was giving me a headache. First, I want to tell you that I am in full agreement: the lessons of golf are the lessons of life.
Do as little as possible and make a big deal about it - call it a sport, even. Wear clothing that makes you indistinguishable from everyone else. That way you'll never stand out. Be a male, or a woman who craves to be like men. Visit places that serve excellent alcohol and are otherwise indistinguishable from one another. Try to encourage young scholars to join your clan so you can suck any creativity or originality out of them, as well. Talk about Tiger Woods a lot, as if you'd ever leave him a lousy tip if he were the colored waiter at your country club. Spew a lotta crap about values so you can get the company to pay for you to haul your narcissistic ass into the golf cart, and boast to your colleagues about your golf accomplishments, your sexual prowess, and your business acumen. Lie through your teeth, be they real or be they dentures. And by all means, have another scotch.
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