ad rant number 1000

Assume that someone had to invent a new line of dog snacks. That has its own logic of product development. But then something else happens, when brand kicks in...Someone had to come up with the name Snausages. Then someone else had to come up with campaign based on Snocrates, the spokesdog. Then someone had to write this copy, the biography of Snocrates. And someone had to approve the idea that Snocrates was 25, from Chicago, etc. (25 dog years?) Maybe the writer thought he should have been 22. Lead copywriter says no, scratch that. 25. And definitely NOT from Denver. He's a midwestern, yet urban, dog dude. Chicago.

And someone else had to make sure that every time they wrote the name Snocrates, that it was SnocratesTM. Then someone had to animate the flash files of Snocrates adding his head to Mount Rushmore. That crazy mutt. And someone had to create the Snocrates TM wallpaper and screensavers. And maintain the entire Snocrates TM funhouse website.

And that's why advertising really is a creative act.